(I commented on a post by a friend on Facebook and felt a need to share – and expand upon – it here):
Art isn’t about the artist.
It is about how the piece affects the people who view it. If an artist doesn’t like another artist that is irrelevant to the work – and they’re missing the point of the exercise. Any artist who claims ownership of the meaning of a piece of art once it is out in the world is just an egotist – and any person who judges art because of the artist is an idiot. The power of art is completely judged by the viewer. It makes no difference if the artist meant something if the viewer is affected by it in a different way. That doesn’t make it a failure, it makes it personal – which is as it should be. It might not have been what the artist intended, but it enriched the emotional experience of the viewer’s life.
As far as appropriation is concerned, viewing art is inherently appropriation on a very personal level – you are taking a personal statement from the artist and making it your own. Subject matter that affects the artist, or that an artist wants to bring into the spotlight isn’t appropriation – it is a signal boost – and, once again, has nothing to do with the artist.
MoMath has an upcoming games night (mostly board games with mathematical credibility) and needed a logo for web and other promotional materials.
Unfortunately, neither of these designs were picked by the client as he wished to go in more of a hand-drawn, Etsy-style direction (which was executed in a subsequent iteration). At any rate, I was fairly pleased with both concepts.
I was recently hired to create a brand name, logo, and packaging for a brake pad manufacturer who wanted to start selling their product in the United States. Below I’ve included the logo concepts, final logo, and package design.
As a side note (to explain a geometrical anomaly): the traditional octagon was replaced with a hexagon to draw the eye across to the next part of the wordmark. An octagon would, as it should, stop that movement and make the logo more clunky whereas a hexagon, with its side-corners, points to the next word. Maintaining the traditional stripe and field theme of an international stop sign (not to mention the word “stop”) keeps the message clear without hurting the flow.
Every week, the president of the National Museum of Mathematics creates two puzzles that appear in both The Wall Street Journal and the website varsity.momath.org. The task here was to create a logo for these puzzles for their title: Varsity Math. The number to the bottom right of the logo indicates which week the puzzles are related to – a later addition to the design that I’m quite pleased with. It reflects the theme and is easily changed from week-to-week.
The designs below were created for an exhibit at the National Museum of Mathematics called “Robot Swarm,” which explores the algorithms that describe the swarming behavior of animals such as birds and insect. A video and article appearing on The Verge regarding the exhibit appears here.
These were concept designs for the logo. I’d originally been going for a “Wall-E” style design, but after speaking with the Chief of Design (Exhibit Designer) and seeing the chassis for the actual robots, I decided that a concept that was more informed by that movie’s love interest “EVE” was far more appropriate.
This was produced as a sign that was hung on the draping that surrounded the build.
The schematic for the window display appearing in the Museum’s shop: Additions.
This design was used as both the signage above the exhibit, and as the banner above the digital controls – below which appears the graphics describing the five swarming behaviors available to the museum patron to interact with (the yellow dot represents the patron).