Unfortunately this project – a promotional brochure for a furniture restorer – died in the making… which is a real shame. I loved how it was coming along, and I respected the heck out of Marco and his amazing craftsmanship. The shop in Queens was a wonderland of tools and in-progress work. Marco is still in business, but now out in Nassau County, Long Island, instead of Queens, NY as can be seen in the copy.
As a side note, every color in the palette of this brochure was inspired by the things in Marco’s studio.
MoMath opened a new exhibit this morning – the idea of which is to enter the parameters of a basketball shot into a ball-throwing robot and allows you to try your hand at trying to replicate the shot yourself at a basket placed next to the bot’s. A computer analyses both shots – allowing you to change what you did on both your shot and the bot’s to try to correct for a miss.
The task for me was to create the logo, marketing graphics, and directional graphics (for the Ball Bot).
I’ve played with the Bot. It’s a heck of a lot of fun. I mean, it’s a robot that shoots basketballs… what’s not to like about that?
MoMath likes to celebrate the solstices with math-related events in the plaza just north of the Flatiron Building. This year I was tasked with designing a sundial (along with our Chief Educator and Associate Director as technical consultants) wherein a person would stand as the gnomon and cast a shadow telling the time of day. It became a 15′ x 15′ vinyl mat which was deployed in the plaza on the Summer Solstice for people to interact with and enjoy.
Fist customer of the day:
People were encouraged to leave a sticker with a message on it. This was at the beginning of lunch:
Summer is coming and with it the salvation of all parents who work full-time: summer camp. I was tasked with coming up with the logo for the summer program of the Museum to appear in promotional materials as well as the t-shirts the kids will get. (The final design can be found is on the upper right.)
The directive was to come up with a logo for what is hoped to become an annual mathematics festival for New York City. In the end, the Museum decided to go for a more generic look for the promotional material, but I was quite pleased with how these were turning out so I decided to showcase them here.
(I commented on a post by a friend on Facebook and felt a need to share – and expand upon – it here):
Art isn’t about the artist.
It is about how the piece affects the people who view it. If an artist doesn’t like another artist that is irrelevant to the work – and they’re missing the point of the exercise. Any artist who claims ownership of the meaning of a piece of art once it is out in the world is just an egotist – and any person who judges art because of the artist is an idiot. The power of art is completely judged by the viewer. It makes no difference if the artist meant something if the viewer is affected by it in a different way. That doesn’t make it a failure, it makes it personal – which is as it should be. It might not have been what the artist intended, but it enriched the emotional experience of the viewer’s life.
As far as appropriation is concerned, viewing art is inherently appropriation on a very personal level – you are taking a personal statement from the artist and making it your own. Subject matter that affects the artist, or that an artist wants to bring into the spotlight isn’t appropriation – it is a signal boost – and, once again, has nothing to do with the artist.