PAX East 2011 follow up

PAX East was fantastic. Everyone from exhibitors to your average convention goer were wonderful. Considering the crowds (apparently tens of thousands a day!), it was impressive how polite and courteous everyone was. According to Steve (also Steve), Sacred Heart University‘s representative there, the school’s booth received a lot of visitors who showed genuine interest. I’m hoping to get some numbers on the hits that the site received during (and in the days following) the convention. When I do, I’ll drop them into this post.

By the way… this is the design that the two of us from tiny little mind had on our t-shirts if you happened to see us there. We wanted to create a look that would be fun and eye catching – as well as practical. The QR-code came to this site, where the first post the convention goers would have seen was the PAX ad we did for Sacred Heart University.

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PAX East 2011

Pictured above is the ad originally created for GamePro magazine and modified for the PAX East 2011 brochure. If you’ve come across this page by scanning a QR code worn by someone at that event – hello, welcome and thanks! Feel free to go to the Sacred Heart University booth and/or browse around my blog. I hope you are having fun… I’m sure I am.  If you have questions regarding SHU’s program, click here, or stop by the booth – Steve’s a really nice guy, an avid gamer, and is full of great info. Also, feel free to stop me to say hello and tell me what you think about the ad, my work in general, PAX, what I should see, etc.. Certainly, if you want any work done, drop me a line.

Tell me the internet sent you!

More awards

This morning the Service Industry Advertising Awards (SIAA) announced the winners of their Eighth Annual Awards and two of the ads posted here did quite well.

The following ad won the MERIT AWARD in the category of Magazine Ad, Single:

And this ad won the GOLD AWARD in the category of  Newspaper Ad, Insert:

Needless to say… we’re pleased. Thanks to the judges; the SIAA; and, most importantly, the client, Sacred Heart University.

A quick turnaround

Here’s an ad that was created fairly quickly. The assignment was handed to us last week and, due to business travel, we didn’t have a lot to work with until a few days ago. I’m really impressed with the efficiency that the client and copywriter showed in getting their respective materials to me. It wasn’t originally the intention to reuse the image from the newspaper inserts, but, considering the “looking for” headline, it made a lot of sense here. And it is a “stopper”.

The thought behind this ad is that Sacred Heart University’s graduate programs is adding two new degrees to the lineup and they’re being introduced in the Educational Outlook editions to run in early 2011 by the Hearst Media Group in Connecticut.

One more for the road.

And lastly (in this campaign), here is the two-sided four-color insert we ran in the Connecticut Post for the same graduate program information session. The front is a modification of the award winning “Picture yourself with a brighter future” insert and the rear is a total redesign to reflect a cleaner, less cluttered style than what had appeared before.

What’s Next?


Below is one in a series of ads that ran in 21 different college newspapers targeting undergraduate students who are thinking about pursuing a graduate degree before heading out into the professional world. This was a part of the campaign to get prospective students to a Graduate Information Session along with the movie theater spot in the previous post.

Coming soon to a theater near you…

… assuming you live in Fairfield county, Connecticut.

Here’s a 30 second spot that ran in October of 2010 to promote Sacred Heart University’s Graduate Program Information Session on October 30. It runs in conjunction with the rest of the campaign, which includes radio spots, newspaper ads and inserts, as well as small space ads in local college newspapers.